crankbrothers
OUR PURPOSE: MAKE THE WORLD A BETTER PLACE
PEOPLE
We are inclusive brand making innovation accessible to all people not only the Elites & Pros. A Deep sense of purpose around what matters to the end user and communities. We Celebrate Diversity & Individuality.
PLANET - Learn more
We consider everything from the choice of lower-impact materials, to responsible logistics, packaging, production, our own operations, all the way through to end product to preserve the environment.
2154
- pelople helped through creation
- of shelter, water, food
PHILANTHROPY
We must all realise : Food, Clean Water and Shelter are Human-Rights all around the world! Silverback is actively committed to giving more and helping People in Real Need. Through the Hand of Hope by Joyce Meyer Ministries we want to make a a positive and lasting impact on the lives of people.
PRODUCT
Our Mission is to show love for Humanity with Beautiful, Better, Functional, Affordable and Sustainable bicycles.
shop gifts for holiday adventures
The holiday season is upon us. Scroll our gift Guide. Share the magic by giving the gift of adventure.
10 Reasons
WHAT MAKES
DIFFERENT
& BETTER
01
AUTHENTIC & REAL
Silverback does not advertise or pay for endorsements. Instead, we use that money to make the product great.
02
GERMAN BRAND
Based in Stuttgart, with a Modern state of the art Brand & experience Center. A Company with a culture of constant improvements.
03
DESIGN & PATENT AWARDS
Silverback has been recognized with many Global awards for our Difference by Design and the experience it creates for a user.
04
RIGHT PRODUCT. RIGHT PRICE. RIGHT QUALITY.
Our main focus is to offer Innovation Affordable and Accessible to all. We Offer more for less.
05
INDUSTRY EXPERIENCE
As family Business, the Operating Founder & leadership team been pioneering in the bicycle industry for well over 40 years.
06
GLOBAL BRAND
The Silverback brand is well loved and sold in over 49 countries worldwide. We continue to grow & inspire with innovative creations.
07
SUSTAINABILITY
Our ambition is to improve the social and environmental impact of our products through our Planet Earth Initiative.
08
PASSION & PURPOSE
The Focus is on you the customer. We listen. We don’t try convince you to pay more, but our goal is to be the brand for the people. Totally inclusive & Accessible - not elitist.
09
LESS IS MORE
The more choices means more confusion. Our commerce channel Speedlab focuses on Essentials and best in class product.
10
GLOBAL DIVERSIFIED TEAM
Young, Expert, Professional & Dynamic. Our team follows our philosophy that life is an adventure. A beautiful Ride.
LIFE IS AN ADVENTURE. A BEAUTIFUL RIDE.
“In human life seek happiness through adventure and outdoors and you will discover life is a beautiful ride.”
partner with silverback
Join us to win the race to sustainability and to the hearts of the people with award winning bikes.
planet earth sustainability
We apply passion and sustainability into everything we do. We put people and planet at the Core of our business.
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