A NOTE FROM OUR FOUNDER:

My journey in the bicycle industry started on 1987, distributing other Bicycle brands.

This inspired me to build a different type of Bicycle Company that is focused on the customer and not focused on Pro Teams. To develop a sustainable business by doing good in this world without charging a premium for our Bikes. To put our money into making the product better and offering more for less.

“where the Customer is the Real Hero!”
Deon Retief

ABOUT OUR FOUNDER

  1. Born in South Africa, in 1964.
  2. Inspired by Fellow South African Nelson Mandela - his of act Humanity, champion of justice, equality.
  3. Studied Marketing & Business Economics.
  4. Immigrated to Germany early 2010.
  5. Visited over 1000 bicycle retail stores worldwide in 46 countries.
  6. Conducted over 500 extensive brand studies. In all industries.
  7. Import Distributor for brands like Trek, Diadora and Campagnolo.
  8. Life motto to Live simply, Humbly and Honestly.
  9. Obsessed with following a Plant based Diet.
  10. Ethos to Mostly seek God more than Fortune.
our founder

NOTABLE ACCOLADES

  • Feed & Provided shelter to 4454 People around world in need. (This initiative is ongoing)

  • Won Distributor of the year with Trek Bikes twice between 1994-2002.

  • Design & Development of Silverback Global brand Experience Center in Stuttgart in 2010.

  • The Silverback bikes won global design awards.

  • The Silverback bikes won a UCI world MTB cup in Switzerland.

  • Two new design and utility patents registered in 2024.

  • Awarded top 100 bikes of all time with the design of the Starke model concept.

NOTABLE ACCOLADES

  • Pioneered in 2012, the concept called: 279 Signo Technica: 27.5”

  • Was first to introduce Matt/Gloss finish on a bike artwork in 2007

  • Was first to introduce Select & Collect commerce program in 2013 at Eurobike

  • Silverback passed stringent certification to forward & ship dangerous goods like batteries to any country.

  • Silverback was a rapid mover to offer 1x drive train spec on 8 & 9 speed bicycles.

  • Silverback a pioneer in offering Thru axle and Boost design spec at affordable retail price points.

  • Active advocate for green design with the use of distinctive materials, paints and finishes.