Token Bicycle Components is built on three core pillars: Passion, Innovation, and Craftsmanship. Founded in 2002 by James Chang in Taichung, Taiwan, the company focuses on creating high-performance, precision-engineered parts for discerning riders. The "Weapon" to Win: The name TOKEN was chosen to represent a weapon held to win a game—your "token" for victory. Token brand is focused on its core product offering of precise craftsmanship and have introduced the noteworthy Ninja Bottom Bracket, Shuriken Oversized Pulley, and high end range of wheels – answering many cyclists needs. These products are developed around the Premium, TFT, and TBT technology and have proven to be extremely successful in enhancing riding performance.