“What’s the strongest colour contrast on a TV screen?”
“Yellow and black.”
This is how Mavic got its colours: a conversation between founder Bruno Gormand and a cameraman.

1.We’re cycling pioneers. We’re engaging, creative and French.
2.We’re the trusted partner during a rider’s most intense cycling moments.
3.We combine performance and reliability.
4.We want our riders to feel they belong to a community that’s at the heart of cycling.

EVERYTHING BEGINS WITH PASSION FOR THE SPORT.

WHAT MAKES US PIONEERS

NEVER. STOP. INVENTING.

WHAT MAKES US CREATIVE:

1934

We created the ‘Apron Mudguard’ to save our riders from wet feet and muddy shoes.

1973

We invented the first fiberglass lenticular wheel. We did it before it
was even officially authorised. And ten years before our competitors.

1975

We anodised our rims with colour treatments to stop them rusting.

1976

The rim with double 'hook' bridge to seat a high-pressure tyre is developed with Michelin and its Elan tyre. With this patented concept, Mavic created a new generation of rims for narrow tyres.

1979

‘Le Tout Mavic’ gives you a complete, simple system. Ultra reliability. Incredible performance.

1997

We launched super lightweight Helium wheels, so riders could make it up mountain stages quicker. The red rims and hubs soon become iconic.

1999

With Crossmax and Ksyrium we reinvented the wheel with our Fore process. We used high-speed drilling to drill the rim without losing any material. It made the wheels lighter. More resistant.

2012

With our CX01 Technology, we united the wheel and tyre into one seamless system. It reduces turbulence and improves laminar air flow – which makes for a smoother, faster ride.

WE TAKE RISKS.

Sometimes our ideas are so different the pros don’t want to hear about them. But they always change their minds when they see those ideas made real.

DIVERSITY

We value life and people’s diversity. If innovation is our beating heart, cycling is our lifeline.

Gender equality index: 88/100

IT’S ALL ABOUT THE RIDERS.

WHAT MAKES US YOUR TRUSTED PARTNER

A NAME THAT SMACKS. COLOURS THAT BANG.

WHAT MAKES US THE BRAND OF CHOICE FOR THE MOST INTENSE CYCLING MOMENTS

PERFORMANCE AND RELIABILITY.

WHAT MAKES OUR PRODUCTS UNBEATABLE