An international, award-winning Bicycle Design company with our headquarters situated in Stuttgart, Germany. Founded in 2004 with the mission to develop the best bikes at the best price using proprietary technologies only. Your New Bike Obsession Starts Here.
"We are progressive and forward thinking, focused on process, design, development, acceleration and advancement of the bicycling innovation."
- DEON RETIEF CEO. FOUNDER & OWNER
Silverback decided to move in-house with their external communications plan. In 2017 a reformation took place, a whole new division was established and new structures were implemented. It was this decision that pushed the company further on to its current world-renowned platform. Including worldwide engagement from European, South-Pacific, African and Western unions.
The Silverback Head Office in Stuttgart Germany is an industry leading ‘Innovation Centre’. Our Head Office is managed by an independent woman Elena Retief who has accompanied Deon on his road to success. Silverback Head Office includes a full product display, interactive digital touchpoints, as well as innovative displays. This is our ‘Theatre of Dynamics’.
Silverback focuses on global diversity in all of design, development as well as sales. We have constructed a diverse footprint and draw from creative talents from around the world. This includes Cape Town , the global city of creative design. This facility also handles the sales, support and logistics for all Southern Hemisphere countries.
Silverback grows its global network and expands its Operational Infrastructure with the opening of our new facility in South Carolina, USA. We have an experienced team led by industry experts to ensure a class leading Silverback experience. Silverback and S-Electro Bicycles will soon become a house hold name in North America.