By TemarahOctober 30, 20250 comments

How Silverback Built Global Reach By Putting People over Profit

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By: Bernard Ramirez

Stuttgart’s Deon Retief made a decision during the pandemic that defied every convention his industry held sacred. While competitors doubled down on professional rider endorsements, trade show exhibitions, and advertising, Silverback Technologie GmbH walked away from the entire playbook.

The company redirected every previously spent marketing resource into product development and customer value. What followed was notable revenue growth and expansion across 49 countries, proof that the old rules were indeed deserving of being broken

Tags: LIFESTYLE, PRODUCT, WHAT'S NEW