Founded in 1987 and headquartered in Chicago, SRAM is a global leader in high-performance cycling components, driven by a vision to make riding faster, smoother, and more enjoyable. Known for innovation and rider-focused design, SRAM develops advanced drivetrain and groupset solutions for modern cyclists. Technologies like DUB™ optimize the integration of crank, spindle, and bottom bracket for improved durability and efficiency. The Eagle™ system revolutionizes 1x drivetrains with a lightweight design and an expanded 500% gear range. With cutting-edge systems like SRAM RED and Force eTap AXS, the brand delivers wireless precision and top-tier performance. Trusted by professionals and enthusiasts alike, SRAM continues to push the limits of cycling technology.