Innovation is our business Bicycles are our passion

We want to build a better world with better design for future generations.

Ambitious vision can shape the world of tomorrow, with a meaningful purpose to put people and the planet at the core of all we do.

The Values that drive us:

1. Driven by Design
  • Listen to the market. Hold to high standards.
  • Live creatively.
  • Dare to be different.
  • Question the status quo.
  • We believe that good design tells a story.
2. Challenge Convention
  • If you can think it, you can do it.
  • Remove all limits in your thinking.
  • Dont ask why ask why not.
  • The only competitor is ourselves.
  • We dare you to underestimate us.
3. Master the Process
  • Embrace a team-designed approach.
  • We don't just imagine the future, we build it.
  • The truth is in the numbers.
  • The best ideas win.
  • We're only as strong as our weakest link.
4. Evolve
  • Constant & never-ending improvements.
  • Never give up.
  • There's a solution out there.
  • Being a challenger brand runs deep in our DNA.
    It ignites us to be great.
  • Together, we are a force to be reckoned with.
5. Purpose: Why We Do It
  • Make a difference to the world and to others.
  • We believe in our world everyone is a winner.
  • It's not enough to do things right, we must do the right things.
  • Make engineered designs, affordable to all!
  • Preserve the planet and our trails.
  • Give more than you receive.
6. Clean Conscious Culture
  • Sustainability at the centre of our approach.
  • Rethink our future.
  • Reduce carbon footprint.
  • Reuse materials.
  • Reimagine new applications.

What's in a Logo: